Will Greener Shoes and Uniforms Bring Nike More Olympics Gold? | GreenBiz.com
Nike hopes to win both green and gold at this summer's Olympics in London. On Tuesday in New York City, the sporting-goods giant unveiled a new line of sportswear designed to help Olympians go faster, farther and longer. Nike is manufacturing its 2012 Olympic kits using less material -- and more recycled plastics -- than in the past. The announcement came as part of a series of "cutting-edge, lightweight performance innovations designed for the track, the basketball court and beyond for this summer," CEO Mark Parker said.
Nike hopes to win both green and gold at this summer's Olympics in London. On Tuesday in New York City, the sporting-goods giant unveiled a new line of sportswear designed to help Olympians go faster, farther and longer. Nike is manufacturing its 2012 Olympic kits using less material -- and more recycled plastics -- than in the past. The announcement came as part of a series of "cutting-edge, lightweight performance innovations designed for the track, the basketball court and beyond for this summer," CEO Mark Parker said.
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